My Books & Art Catalogues

Update: You can now download the digital version of all my Books & Art Catalogue below!

Books

Secret to Success

Secret to Success - IPR Building Legacy

Journeys of 25 entrepreneurs from Gujarat (2022)

In the book Secret to Success – IPR building Legacies, the author celebrates the torchbearers in the pantheon of icons in Gujarat. The book is a catalogue of ideas that produced concrete success.

And it testifies to the fact that protecting intellectual property is a catalyst for rapid growth across all enterprises.

Sundarkand - The Happy Phase

Art Book based on my daughter’s painting series on Sundarkand (2016)

The third publication Sundarkand (The Happy Phase) that came out in 2016, is a multi-lingual art book based on a series of paintings by her 10-year-old daughter Isha Majithia. The subject of the series and the book is Sundarkand, the fifth section of treatise Ramayan.

Along with writing informative articles and books, Priya also keeps experimenting for sharpening her expression as a lyricist. She loves experimenting with the sonnet form in vernacular (Gujarati) language.

The book was launched at The Gallery, Amdavad ni Gufa in September, 2016 along with an art exhibition which was widely covered by 15 newspapers and electronic media. The book was launched by eminent social worker Ela Bhatt, iconic painter Lalita Lajmi, honourable Governor of Gujarat O P Kohli and prominent religious leader Viditatmanandji.

Pol Ni Khadkiye Thi

Anthology on the Walled City of Ahmedabad (2013)

I am glad to announce that my second work titled ‘Pol Ni Khadki E Thee’ was recently launched at Ahmedabad National Book Fair on May 7 by scholar and writer Rajendra Patel of Gujarati Sahitya Parishad. Patel saheb unveiled the book and introduced this work as a significant art work that bridges the sensibilities and sensitivities of past-generations with present and future generations of city dwellers.

Many dignitaries including writer Vinod Bhatt, poet Tushar Shukla, musicians Manju Mehta, Shyamal Munshi, Arvind Vegda, and known freedom fighter Bansilal Patel from Khadia were present at the book launch.

Pol Ni Khadki E Thee’ is a narrative and conversational documentation of yesteryears of walled city of Ahmedabad. The writers – Priya Adhyaru Majithia and Parthivi Adhyaru – Shah have attempted to capture atmosphere of city’s pols and its aesthetics. And we have explored within the book how these special features assumed novel beauty when city underwent tough times.

How walled city looked while it was under Curfew. The word curfew conjures up connotations of fear, dark nights, eerie silence, chaos and anxiety in minds and hearts of older generations of Ahmedabad’s dwellers. While for today’s generation the word evokes only a couple of queries and raises their curiosity.

To preserve the memories of the city’s older generations, they have captured live moments of various time zones during which the walled city of Ahmedabad was under curfew. This book documents the live atmosphere of walled city – atmosphere that of wall city during times when city was frequently hit by riots. The period is post independence till 2002 – the year when city saw the riots last.

After a decade, when city many dwellers too have almost forgotten the fear, chaos and eerie silence of curfew hit walled city, the book brings out minute observations of ways in which the walled city lived under curfews.
The book documents the inner side of walled city Pol residents with their first hand experiential narratives. This book reveals the reality of emotions of Pol residents. It captures yesteryears of city and re-paints the old times with its truly emotive richness that often evident when city witnessed turbulence.

The book is available at Crosswords and Book Shelf.

Kavyatrayi

Anthology of Poetry (2012)

This is a collection of poems in Gujarati language – jointly penned down by Priya J. Adhyaru-Majithia, Parthivi Adhyaru-Shah, journalist and editor of Margi Magazine and Pratishtha Pandya, researcher. The concept here is to present a crisp collection of 36 simple poems that encourage readers to pen down their own creations within the anthology. We have introduced this collection as a new-generation’s poetic card in vernacular language. We aim to revive use of Gujarati cards for intimate expressions.

This collection was launched on June 20 at Bhaikaka Bhavan, Law Garden, Ahmedabad by senior poet Harsh Bhrambhatt, senior writer Jay Vasavada, senior art critic S D Desai, senior journalists Ajay Umat and Jagdish Sharma. The program was attended by noted writers including Vinod Bhatt, Ashok Dave, Joseph Macwan, Sarup Druv and Tushar Shukla. Many other dignitaries including Saumil, Arti and Shyamal Munshi, professor Dr R A Malagi, professor Rita Kothari, professor and writer Dr Suguana Ramanathan, Gaurang Vyas, Mahendra Shah graced the occasion with their presence. The event was anchored by poet Ankit Trivedi.

Kavyatrayi is available at Crosswords and Book Shelf.

Art Catalogues

The Art of India (2022)

The second edition of The Times Art Fest was christened as The Art of India 2022. The curatorial slant was presenting the history of visual aesthetic in India from the era of Tagores to the present times. The national fest showcased 450 + works from 250 + artists which included pre-modern period and modern era’s icons like Tagores, Jamini Roy, M F Hussain, Krishen Khanna, Madhvi Parekh, Manu Parekh, etc.

And also featured the contemporary art notables like Anish Kapoor, Rekha Rodwittiya, K S Radhakrishnan, Paresh Maity, Jayasri Burman, Jayshree Chakravarty, Arpana Caur, etc.

The Times Art Fest (2020)

The debutante edition of the national art festival that Priya conceptualized and curated for The Times of India in 2020 featured 70 notables from across the world. The artists created works to sensitise the city dwellers on the rare heritage that World Heritage City of Ahmedabad housed.

This edition was an extension of the TOI’s print campaign that was pivotal in fetching this UNESCO title for the city.

Art-O-Nama 2 (2016)

In the second series of Art-O-Nama focused on heritage of Ahmedabad. As creative partner of this edition that Priya curated and conceptualised for Ahmedabad Mirror, she chose acrylic mirror as the common medium for the participating artists.

The ethos and ideas on the city’s heritage were presented using an acrylic mirror as the prime medium.

This edition successfully achieved its goal of bringing out the most experimental designs.

Ahmedabad Art Fair (2015)

Ahmedabad Art Fair was a debutante edition that Priya conceptualized and curated for Petal Foundation in 2015. It showcased paintings, sculptures, murals and pieces of contemporary art in more than 50 cubicles. 

And it testifies to the fact that protecting intellectual property is a catalyst for rapid growth across all enterprises.

Art-O-Nama 1 (2015)

The debutante edition of art exhibition titled Art-O-Nama which was conceptualized by Priya Adhyaru for Ahmedabad Mirror in 2015, celebrated the varied aspects of women’s contribution. The artists combined their expertise with the differently abled children from various NGOs like Blind People’s Association, Apang Manav Mandal and painted the visions and inspirations of those children. The children had shared their ideas on their mother, sisters, teachers as the role models.

And it testifies to the fact that protecting intellectual property is a catalyst for rapid growth across all enterprises.

Strings and Strandas (2023)

A story of passion flower and fragrances

Strings and Strandas (2023) – A story of passion flower and fragrances – a prominent Kolkata-based artist Chandana Hore’s first solo show in Ahmedabad for Art Magnum (New Delhi) and Golf Green Art Gallery (Kolkata).

Born in 1964, Chandana received her M.F.A from Kala Bhavana, Viswa Bharati University, Santiniketan. In 1988-89, she received the Lalit Kala Research Grant.

The exhibit was inaugurated by Dr Sujata Parsai (Director, Lalbhai Dalpatbhai Museum), Hiren Patel (Art Collector, and Renowned Architect), and Jagruti Engineer (Art Collector – Astral Group).

The inauguration was attended by noted personalities including Anil and Tanuja Relia, Amit Ambalal, Ajay Mehta, Subrata Bhoumick, Vrindavan Solanki, Ratilal Kansodaria, Jitu Oghani, Shujaat Mirza, Jay Thakkar and many.

The exhibition will be open to the visitors till January 15th at Amdavad Ni Gufa.