With the view to take art to the masses, she has conceptualised and curated art festivals for The Times of India. She served as a conceptualiser and curator for debutant editions of TOI’s two national art festivals — The Art of India — synopsis of India’s history of visual arts (2022), and The Times Art Fest — that showcased Ahmedabad’s Heritage (2020). She also curated debutant edition of Ahmedabad Art Fair (2015) which is now known as Ahmedabad Art Summit. She has also served as an art associate for Ahmedabad’s famous Sabarmati Festival.

Priya, born and brought up in city of Ahmedabad has been discovering nascent, novel and noteworthy trends surfacing in and around areas of art, ethics, entrepreneurship, culture, relationships and lifestyle. She focuses on macro and micro trends that are at work beneath the phenomena called change and documents delicate nuances that surface and re-surface upon the society’s altering chemistry.

From the year of 2000, Priya has been active in field of writing. During the first decade in journalism she reported over a wide gamut of subjects including health, climate-change, overseas education, immigration, law, entrepreneurship, relationships, culture, celebrations, lifestyle and art. However, the next decade saw her grow from a news reporter to a journalist, and later she evolved into a writer, influencer and art activist. After setting up a series of art shows for Ahmedabad Mirror titled Art-O-Nama during 2014 to 2016, presently Priya specifically writes and curates art.

Member of St. Xavier Alumni, Priya did Masters in English Literature from Gujarat University and studied Mass Communications at Xavier’s Institute of Communications, Mumbai.